It’s no secret that the customer experience is critical to business success. However, creating a memorable customer experience doesn’t materialize from simply having a solid brand or an outstanding product, but rather from using detailed insight into past customer behavior, buying habits and individual feedback.

For a small business, amassing and analyzing this data is a relatively easy task. However, for global organizations that serve upwards of millions of customers and support thousands of customer interactions on a daily basis, accurately pinpointing trends, behavior shifts or forecasting sales figures is much more challenging.

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