Editor's note: This article is part three in the series. Read Part 1 here, Part 2 here and Part 4 here.
Discussions around master data management implementations in organizations typically raise a common refrain: What business value will the MDM program provide to the business? To provide an appropriate response, we need to examine the key functions and processes that such a program would have a positive impact on. What are the opportunities that exist to enhance capabilities of the business? What are key problem areas or pain points that the MDM program would help address? The answers to these questions can help highlight the business value that the program will provide.
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