The market for data quality tools looks bright, says a new report from The Data Warehousing Institute.
“Although the market for data quality tools is small, it is growing,” the report says. “Companies are investing millions of dollars in customer relationship management initiatives, Web extranets and business intelligence systems which rely heavily on high quality customer data.”
According to the report Data Quality and the Bottom Line survey responses from more than 600 companies indicate that slightly more than 25 percent have purchased a data quality tool in the past three years to five years. An additional 25 percent say they are evaluating or purchasing a tool this year.
“Outside of scrubbing name and address data, many organizations today use home grown tools to automate data quality activities,” the report says. “Companies use SQL to audit data files and custom developed programs to clean and monitor data quality, but many companies have not yet felt the need to purchase a packaged data quality tool to clean or monitor non name and address data. This may change as data quality vendors expand their offerings.”
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