I'm going to break it to you gently. Despite all the advanced technology lining your pocket, car, home, workplace–and even the proverbial cloud floating virtually above your head–the world is a remarkably inefficient, wasteful place. The organizations that make the world go 'round, the companies, agencies, and hospitals that treat and serve us in every which way, constantly get it wrong. Marketing casts a wide net; junk mail is marketing money wasted and trees felled to print unread brochures. Institutions are blindsided by risky debtors and policyholders. Fraud goes undetected. And, critically, healthcare could use all the prognostication it can get. These are heavy costs that tax both you and I in various ways every day.

If only there were some way to run things better, to improve the effectiveness of the frontline operations that define a functional society.

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