Companies succeeding with business intelligence (BI) are improving their bottom lines by adding millions of dollars in incremental revenues and saving millions of dollars in expenses. The best overall metric for BI that I have found is total actual incremental revenues and cost savings attributed to BI projects. The best practice example of this is Lowe's Home Improvement Warehouse. Lowe's tracks the business value of their BI initiatives and courageously announces the results publicly: more than $100 million in incremental revenues and cost savings attributed to BI to date.

Companies investing in BI and not producing results similar to Lowe's are not getting strategic business advantage from their BI investments. The equation for success is simple: BI Strategy + BI Architecture + BI Delivery = BI Results.

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