The value of data has increased dramatically among the business community, bringing about the rise of the chief data officer (CDO), according to a new study by Experian Data Quality, a provider of software and services.

The research study, which interviewed more than 250 CIOs and CDOs from large organizations, found that data is a critical asset that has been largely untapped. A huge majority (95%) of CIOs think data is changing the way their organization does business.

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