Harte Hanks, the global marketing organization, is no stranger to big data. An innovator in data-driven promotions, the company offers an array of integrated, multi-channel analytics, database marketing, data quality and other information-intensive services to major BtoB and BtoC brands worldwide.
Harte Hanks clients include Hyundai, Mercedes and Sony, to name a few. Companies typically use the marketing services firm to obtain a total view of each customer, to execute personalized promotions and to create cross-channel campaign analytics that give clients realtime information. But, given the sheer explosion of customer inputs, ranging from point-of-sale, ecommerce, social media, mobile and online visits as well as call center contacts, this is no easy task. The avalanche of data coming into Harte Hanks is growing both in volume and complexity.
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