GoDaddy, with its web hosting and Internet domain name registration businesses, ingests on a daily basis more than 13 terabytes of new, uncompressed data, everything from Web site traffic and usage metrics to server management and customers’ e-commerce statistics.

GoDaddy’s staff uses all that data to configure products and provide client services to its 14.7 million customers, which range from major corporations to mom-and-pop shops. The company’s in-house staff also taps the data to conduct analyses of its operations in order to better meet customers’ needs.

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