Drawing inspiration from other industries, the 2009 INNovator of the Year veloped a methodology to speed up product development.

Five years ago, as he took over the role of CEO, Paul Hopkins threw out a challenge to Chief Strategy Officer Mark Smith and his fellow executives at Farmers Insurance: Find a repeatable, structured approach that will enable the insurance carrier to quickly research and develop ideas, and turn them into products that will drive growth through 2010 and beyond.

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