Question: I have recently started an IT consultancy providing professional services, one of which is data management. I am currently working on a data integrity project for an education institution and know how difficult it is to justify the benefits of accurate data to organizations. How do you justify the benefits of the data quality to small businesses, given that larger companies don't really want to know about the quality of their data? Or have I completely got the large organization perception of data quality incorrect? Should I even consider data management as a service to smaller companies or leave it to larger companies?
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