In my last column, I talked about deep analytics and covered core implementation principles. This month, I'd like to continue that theme and delve deeper into the technical and cultural changes that must take place at a company considering a deep analytics implementation.

I'm not going to draw a bright line between cultural and technical implementation principles here. There isn't one. They tend to feed off each other. Put the right culture in place and you'll know what technology you need. Once the technology is in place, the information culture will change over time to take utmost advantage of the technology.

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