Business alignment is a crucial component in managing information. It is also one of the most often stated obstacles to effective IT (Gartner, Forrester, et al.). The two concepts are related. If information is handled and used without regard to an overarching business perspective, then you get quality issues, lack of accuracy, and chaos around data.

Hence, IT is historically considered ineffective by business leaders. When CIOs are asked why they have trouble keeping the business side satisfied, they say “we do not know what the business needs, only what they want.” So IT tends to deliver data and information on a “squeaky wheel basis” that is unaligned to real business needs and fragmented. The joke goes that CIO stands for Career Is Over. This dark humor has roots in the lack of alignment between IT and business direction. This chapter [excerpt] will cover why business alignment is so important to information asset management (IAM), and review the essentials of the EIM processes for alignment.

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