Customer relationship management (CRM) applications revenues grew to new heights in 2000. According to IDC, the CRM applications market increased 84 percent in 2000 to $6.2 billion. By 2005, this market will generate over $14 billion in revenues. IDC says new products, companies and technologies are driving growth in this industry.
"The rise of new market players and products indicates the many fronts on which end users are fighting the CRM battle," says Mary Wardley, program director of IDC's CRM applications and e-commerce Applications Software programs. "Despite the current economic downturn, end-user organizations continue to rate CRM as critical to their organizations ongoing business strategy."
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