Q: Assuming that there's a data governance organization already in place, the question now arises how can one measure the quality of data - both on master data and transactional data? And what KPIs can be established for monitoring these?

First determine what data is most important - the data owners on the business side should be able to tell you what is most important - and then profile that data for completeness, valid values, conformance to business rules, uniqueness, and redundancy.

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