Like an up-and-coming baseball club adding another big bat to its lineup, Hortonworks has hired Ingrid Burton as chief marketing officer. So what's next? The safe bet is a heavier emphasis on big data customer outcomes, with plenty of Open Enterprise Hadoop messaging mixed into the conversation.

Burton has a healthy mix of enterprise marketing experience from her time at SAP, Silver Spring Networks, Plantronics and Sun Microsystems. She arrives to Hortonworks only a few weeks after Hadoop Summit -- which attracted a mix of IT executives, data scientists and consulting firms that are striving to deploy and optimize the big data platform.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access