Hortonworks is buying SequenceIQ in a bid to speed cloud- and Docker-based Hadoop deployments. The move comes as a range of hardware, software and cloud companies seeks to make Hadoop easier for big data customers to activate.

SequenceIQ's tools allow customers to more easily deploy Hadoop in Microsoft Azure, Amazon Web Services, Google Cloud Platform and OpenStack, Hortonworks asserts. Moreover, SequenceIQ optimizes these deployments via policy-based autoscaling that expands and contracts clusters based upon actual usage metrics, Hortonworks added.

Hadoop Market Growth

Driven by big data applications, demand for Hadoop clusters has grown rapidly. In the cloud alone, Hadoop-as-a-Service demand will grow 85 percent annually from 2014 to 2019, according to Technavio. However, market demand doesn't guarantee success -- especially since so many companies now compete for Hadoop-related dollars.

Information Management recently profiled 18 cloud companies that now offer Hadoop as a service. In some ways, the Hortonworks-SequenceIQ strategy sounds similar to Qubole, which has raised about $20 million to build out big data and Hadoop service offerings across Amazon, Microsoft, Google and other clouds.

Hadoop On Premises, Too

Meanwhile, a growing list of companies now offers integrated hardware-software bundles featuring Hadoop. The bundles -- including offerings from Avnet-IBM and Cisco Systems -- are designed for on-premises customers or aspiring cloud providers that want to own their Hadoop clusters outright. Offerings from Cloudera, Hortonworks and/or MapR frequently are included in the bundles.

Hortonworks says the SequenceIQ deal provides additional market differentiation from its rivals. “The SequenceIQ team has developed key tools that allow enterprises to efficiently automate the launching of Hadoop clusters on any cloud infrastructure platform across the entire lifecycle, from proof-of-concept to development, test and production,” said Rob Bearden, CEO of Hortonworks, in a prepared statement. “This acquisition complements our strategy of providing enterprise customers the broadest choice of consumption options for Hortonworks Data Platform, from on-premise deployments to cloud architectures.”

Hortonworks expects the SequenceIQ deal to close in Q2. Financial terms were not disclosed.

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