Boston, Mass., May 23, 2000 – HookMedia, Inc., a leader in interactive media and analysis, announced the addition of Laura Mete Frizzell and Barry Lowenthal as principals in the media services group. The diverse and extensive media expertise brought by these two individuals further expands HookMedia’s talent pool.

Frizzell comes to HookMedia with more than five years of online media experience, most recently from Deutsch, Inc., New York. While at Deutsch, she launched the media department within their interactive division, iDeutsch, and grew the division to $11 million in billings and more than eight employees. Lowenthal brings more than eight years experience in media, most recently as a partner and media director at Kirshenbaum Bond & Partners, New York, where he directed a media department with billings over $450 million and more than 35 employees.

“We are building an organization, both culturally and technologically, that is able to attract the best of the best-people who are experts in interactive media and want to continue to be pioneers. In this tough labor market, attracting such talent as Barry and Laura is quite a coup and shows that we’re achieving our goals” said Don Epperson, HookMedia president and founder.

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