HealthNow New York, the parent company of BlueCross BlueShield of Western New York and BlueShield of Northeastern New York, will partner with Benefitfocus, a provider of cloud-based benefits technology, to provide employers with healthcare enrollment and e-billing technology.
When using the Benefitfocus platform, employers will be able to offer employees a streamlined coverage administration service that will allow employees to select and enroll in healthcare options provided by the company. In addition, HealthNow New York (HNNY), will offer an e-billing component for employers that will provide a portal for paying company premiums electronically.
"We are continually seeking value-added services that improve satisfaction and engagement," Kerri Garrison, vice president, Venture Growth for HealthNow, said in a statement. "The personalized plan selection tools and e-billing component in the Benefitfocus platform takes that commitment to the next level by creating a portal that engages employers and members throughout the enrollment process.”
In addition to individual and employer-sponsored health plans, HNNY also provides members with worksite wellness programs, pharmacy benefit management, behavioral health services and personal health concierges who serve as member advocates.
The cloud-based platform's data exchange capabilities can manage data for large, complex employers, Benefitfocus says. HealthNow will be live on the platform by November 2012.
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