HealthNow New York, the parent company of BlueCross BlueShield of Western New York and BlueShield of Northeastern New York, will partner with Benefitfocus, a provider of cloud-based benefits technology, to provide employers with healthcare enrollment and e-billing technology.

When using the Benefitfocus platform, employers will be able to offer employees a streamlined coverage administration service that will allow employees to select and enroll in healthcare options provided by the company. In addition, HealthNow New York (HNNY), will offer an e-billing component for employers that will provide a portal for paying company premiums electronically.

"We are continually seeking value-added services that improve satisfaction and engagement," Kerri Garrison, vice president, Venture Growth for HealthNow, said in a statement. "The personalized plan selection tools and e-billing component in the Benefitfocus platform takes that commitment to the next level by creating a portal that engages employers and members throughout the enrollment process.”

In addition to individual and employer-sponsored health plans, HNNY also provides members with worksite wellness programs, pharmacy benefit management, behavioral health services and personal health concierges who serve as member advocates.

The cloud-based platform's data exchange capabilities can manage data for large, complex employers, Benefitfocus says. HealthNow will be live on the platform by November 2012.




Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access