(Bloomberg) Google is starting a new company called Alphabet, which will be a subsidiary of Google’s for a while. Then Alphabet becomes the parent company, and Google becomes just one of its subsidiaries. Google co-founder Larry Page will run the overall organization. It's not yet clear how Google will restructure its various entities—in a release issued on Monday, Page promises more details “later this year”—but here's a list of some of Alphabet's other notable businesses.
Going forward, the business known as Google will be in charge of search, ads, maps, apps, YouTube, and Android, as well as the tech that underlies these services. This means that pretty much everything that makes money will be grouped together, under the care of Sundar Pichai, who has previously been in charge of Android. Google makes about 90 percent of its revenue from advertising today.
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