As businesses continue seeking new ways to monetize data, cognitive computing will play an increasingly important role. Cognitive computing has the potential to transform the way we view data analytics. Cognitive computing is a blend of artificial intelligence (AI), neuro-linguistic programming (NLP), machine-learning algorithms, ontology, data ingestion and data lakes.

To a data management practitioner, cognitive computing is about gaining insights from data-centric platforms and applications, and blending them with artificial intelligence, which effectively mirrors a human’s ability to identify trends and draw powerful insights.

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