Harte-Hanks, Inc, a worldwide, direct and targeted marketing company, announced the availability of ADQ Direct , an online portal that leverages the strength of Harte-Hanks Advanced Data Quality (ADQ), a powerful service for verifying, correcting and enhancing multichannel contact information of customers and prospects. ADQ Direct provides all of the functionality and flexibility of ADQ through an easy-to-use Web interface that gives Harte-Hanks clients rapid access to sophisticated data quality and enhancement capabilities in a self-service environment.
ADQ Direct enables companies to enhance the quality of their data to support the delivery of marketing and relationship communications across all media channels, such as direct mail, phone and e-mail. The Web-based data quality solution offers users the ability to increase the accuracy of their customer views, while ensuring compliance with privacy regulations, best practices and self-governing mandates. And because it delivers high quality contact information, ADQ Direct enables more accurate analytics and segmentation to help companies enhance their customer knowledge.
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