Harte-Hanks, Inc. announced the availability of Allink Insurance, a results- focused database marketing solution that combines analytics, marketing strategy and technology in a package tailored specifically for insurance marketers. This best-practice marketing solution, based on 20 years of experience with leading insurance companies in the U.S., sets a new standard for lowering customer acquisition costs, identifying profitable customers, and developing and executing targeted cross-sell and retention programs.
One of the largest problems insurers face today is having customer information housed across multiple databases, locations and business lines with varying degrees of quality making it difficult to achieve and act on a complete view of the customer. Allink Insurance, with its centralized database, gives marketers a "360-degree" view of their customers. With this complete data view, marketers then can develop targeted acquisition programs based on existing customer profiles, identify profitable and less profitable customers, develop cross-sell programs and create model retention programs. The solution also manages complex and integrated marketing programs and traffic across Web site, call/contact center, partners and sales force channels. Allink Insurance also includes analytics tools and reporting formats, designed for easy use, that enable insurance marketers to track results to better develop and refine prospect/customer database segmentation and modeling applications, and to identify and reuse successful campaign elements.
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