Harte-Hanks®, Inc. announced the availability of Allink Business Advantage, a results-based database marketing solution tailored specifically for business- to-business (B2B) marketers that combines the expertise of marketing strategists, analytics and innovative technology applications. This best-practice marketing solution is designed to manage the complexities of B2B marketing, including lead generation, and to increase sales effectiveness and speed marketers' return on their database investment.

A top challenge facing B2B marketers is identifying individual business persons and understanding their roles within a prospect or customer organization. Marketers must differentiate between corporate decision-makers and their influencers, determine how best to reach them and then develop unique business strategies for each segment. Successful B2B marketers recognize the need for a comprehensive solution to facilitate the identification and management of customer accounts, to understand account differences, to manage interactions at key accounts with all decision-makers and influencers, and to develop customized products and services based on a corporate or individual customer's unique needs.

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