Malcom Gladwell popularized the phrase “the tipping point” in his best-selling book that highlighted how a series of events over time can lead to a moment when massive growth and expansion materializes.

Gladwell underscores that often the triggers that drive these significant tipping point events are obscure and have enough latency that they may not be recognized or understood until after the fact. In other words, grasping the isolated multiple threads for a trend - whether societal, fashion or product related - that actually contribute to a tipping point event are a challenge.

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