We live in a digital era. When we’re not buying soaps or tablets from Amazon, listening to playlists on SoundCloud, or requesting a plumber to fix the kitchen sink from a smartphone app, we’re staying in touch with family, friends, and colleagues on Gmail, Facebook, Nimbuzz, or WhatsApp.

This state of connectedness offers a bottomless pit of data. In one minute, 48,000 apps are downloaded on iPhones, Pandora users listen to 61,141 hours of music, and over four million searches are completed on Google.

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