Demand for Hadoop -- the big data software platform -- continues to accelerate more rapidly than some pundits expected, according to a range of anecdotal evidence.

A prime example: Revenue at Hortonworks, a leading Hadoop distribution provider, jumped 167 percent to $22.8 million in Q1 2015 vs. Q1 2014. The figure, released yesterday, easily beat Wall Street's expectations of about $18 million. The company added 105 new customer support subscription contracts, Hortonworks said.

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