November 8, 2011 – A big data investment and big vendor team-up highlighted the first day of Cloudera’s growing Hadoop World conference. In its third year, the sold-out, two-day conference based in New York City featured a slate of training and informational sessions on the unstructured data framework.

Accel Partners announced at the conference Monday it has set aside $100 million to invest in startups that are aimed at dealing with massive data sets. In a news release on the fund, Accel Partner and, Ping Li, an investor in the big data fund said the financial backing stems from companies like Facebook and Dropbox that generate mounds of data and enable a deeper view of customers and users.

“Consumer companies … are very visible and we’re happy to be in those, but there’s a real undercurrent of picks-and-shovels innovation and how you harness all the data that’s being generated,” Li said. “We’ve all read articles about these new types of data that are unstructured and breaking the traditional data platforms … We’ve all grown to love them at Oracle, but they’re not built for the big data world.”

Accel stated that it will partner with Cloudera on its vision for big data with the fund; Accel took part in Cloudera’s $40 million Series D funding round also announced Monday.

During the conference, NetApp launched its Open Solution for Hadoop, a preconfigured solution for analyzing and mining with Apache Hadoop via existing servers and databases. NetApp and Cloudera will team up on a subscription service for Cloudera support and Hadoop management software, Cloudera’s Distribution including Apache Hadoop and Cloudera Enterprise, that uses NetApp’s new Hadoop solution in deployment and production.

That release and partnership came along with a slew of others at the end of last week and at the start of the conference Monday. Dell’s cloud and big data solutions teams made their own new contributions to the Apache Hadoop open source community. Dell introduced six new code modules in Crowbar for specific functions, enabling easier configuration and deployment of Hadoop clusters. Separately, Quest Software released its new Toad for Cloud Databases, a solution managing data and creating reports in large database sets through a SQL-based interface that features a connector between Oracle and Hadoop.

The focus on Hadoop has heightened in recent months, including user Yahoo!’s backing of big data upstart Hortonworks, and growing attention in BI and analytics over its capabilities for increasing data sources and sets. Hadoop World runs through Wednesday with keynotes from Cloudera architect Doug Cutting and Informatica EVP and CTO James Markarian.

To watch coverage of the conference, click here for a video feed set up by theCube. For a review of day two of the event, click here.

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