GS1, the not-for-profit organisation that develops global standards for the identification of goods and services across supply chains, has announced that the number of companies using the GS1 Global Data Synchronisation Network (GDSN) has grown from 200 to over 5,000 in the last 12 months. Suppliers and retailers that electronically synchronise data with their trading partners in the GDSN are saving costs through efficiencies in logistics, accounting and inventory. They are boosting sales by introducing new products to the market faster and ensuring better on-shelf availability.

Over half of the top 20 global retailers have now made the GDSN a cornerstone of their successful electronic business practice. The reliable environment it provides enables standards-compliant data to be exchanged in a streamlined manner, throughout local, regional, and global supply chains. The GDSN has flexible functionality that supports new item introductions and retailer-specific data requirements, such as price and promotion information.

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