In advance of its 23rd Annual Users Conference later this week, Group 1 Software announced the release of the latest version of its CODE-1 Plus address validation software solution. Utilized by over 1,500 organizations in North America, CODE-1 Plus validates, corrects, and standardizes customer address data. The latest version of CODE-1 Plus has been Coding Accuracy Support System (CASS)-certified on all supported platforms by the United States Postal Service (USPS) for the CASS Cycle I, effective September 18, 2004.
The USPS Mail Evaluation Readability Lookup INstrument (MERLIN) program verifies First-Class, Standard and Periodical mail for barcode quality, address accuracy, mail makeup and mailpiece characteristics. For many direct marketers, compliance with MERLIN has been a concern since the January 2004 announcement of a "zero tolerance policy" under which mailers could face substantial fines and penalties. Under the new policy, any ZIP+4 Code ending in 0000 or 9999 in the automation mailstream may result in penalties. Consequently, many mailers manually eliminated those mail pieces from their production runs. In some instances, mailers even resorted to adding staff to monitor the MERLIN compliance process and remove any questionable mail pieces. To improve MERLIN compliance, CODE-1 Plus suppresses from the automation mailstream 0000 ZIP+4 Codes, which are invalid, and gives users the option of suppressing 9999 ZIP+4 Codes, which can represent deliverable addresses.
Group 1's 23rd Annual Users Conference, which is being held July 21-23 in Atlanta, features over 80 informative sessions on Group 1's wide array of software solutions. For more information, visit http://www.g1.com/uconf.
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