Lanham, MD, Sept. 12, 2000 Group 1 Software announced the release of DataQuality.net, its new Web service developed jointly with the industry- leading application service provider, Usinternetworking. DataQuality.net allows e-businesses to obtain and utilize enriched data on customers and prospects by combining worldwide address verification with appended customer demographics and geographic coding all in real time. The result is much more effective e- marketing and greater customer satisfaction with the e-commerce relationship.
In addition to address verification, DataQuality.net provides real-time appended customer demographic data based on a customer’s or prospect’s geographic location. This demographic information enables e-businesses to develop highly targeted marketing programs including real-time message and response interaction with Web site visitors. Such targeted marketing programs can dramatically increase the effectiveness of both online and off-line marketing. Another important feature of DataQuality.net is geographic coding. DataQuality.net can return in real-time the exact geographic location of a customer address. Data provided includes latitude and longitude, state, county, city and place name. Web sites can easily direct customers to the nearest physical location, such as a retail or service outlet.
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