February 1, 2011 – EMC Greenplum wants developers to dig around in a new, free edition of its signature database with the hopes of spurring innovation and bringing in more customers.   

Starting today, EMC Greenplum is rolling out a community edition of its massively parallel database product, EMC Greenplum Database. Also part of the offering are MADlib, an open source analytic algorithms library, and Alpine Miner, a collaboratively created visual data mining modeler. The community edition can be downloaded as a pre-configured VMWare virtual appliance or as a set of packages for deployment.

Luke Lonergan, vice president and CTO of EMC’s data computing division, acknowledges that the release is in part a lure for new customers, as commercial licenses for the database must be purchased for internal data processing or production use. However, Lonergan says experimentation with the database, particularly in its big data tools, will also benefit EMC researchers and community users from frequent edition updates.

James Kobielus with Forrester Research says the community edition release from EMC Greenplum builds on a “try before they buy” approach that should keep the company’s recent customer and product momentum going. But, even as data warehousing rival HP backed away from a product, EMC Greenplum still faces “fearsome” competition from SAP Sybase, Oracle and Microsoft.

“Greenplum are clearly establishing that they are very much keeping up with their direct rivals as far as evolving their data warehousing stack,” says Kobielus.


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