Compiling and tracking quality information can be difficult enough for an enterprise cranking out one type of product. What about a company involved in nearly 1 million different products for 150 international retailers, connected by 6,000 distributors?

That was the situation for Daymon Worldwide and its senior IT director Abhi Beniwal, who this year rolled out its “Gold Standard” master data management initiative after three years of development. Beniwal said matching expectations from business gave guidance on the actual needs with Daymon’s data. This aided a direct plan for its disparate information sources and outlets. Tinkering with data modeling specific to product development and distribution was a must in the MDM program, as was establishing mapping capabilities for users across the enterprise.

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