The new focus on environmental management is real - no longer just hollow words in an annual report or a public relations “me too” message. Terms like “sustainability” and “going green” are surfacing throughout the business media. In the past century, free market capitalism has done a lot to raise the economic prosperity of citizens in developed nations. Now, capitalism appears to be accepting an advanced mission to save our planet. With escalating CO2 emissions globally, we have been running an uncontrolled experiment on the only home we have. Can we fix it? Only our unborn great-grandchildren and their offspring will be able to judge whether capitalism succeeded.


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