July 7 - A recent report from Datamonitor shows that the economic downturn will be a boon to green IT vendors as organizations increase green IT adoption to reduce costs.

The global economic recession is reshaping the way vendors and end-user organizations assess and utilize sustainable and environmentally friendly computing. There has been a paradigm shift in the way organizations evaluate, budget for, and deploy green IT. Organizations no longer regard green IT and cost-effective outcomes as mutually exclusive. The nature of green IT is to consume a minimum of resources, meaning cost savings and increased efficiency for organizations.

According to Datamonitor, IT that eliminates the need for capital expenditure, such as data center virtualization and asset lifecycle management, will become increasingly important as IT budgets remain constrained. Successful vendors will develop and market technologies with short ROI and low cost. In this way, Datamonitor believes green IT and cost-effective IT will become synonymous during the next few years.

Business centers are the next frontier of data center virtualization. Organizations that face  limitations, such as a shortage of floor or rack space, are looking to software or outsourcing alternatives, such virtualization software, cloud computing and software as a service.

Datamonitor’s report “Can Green IT Bloom In an Economic Downturn?” is available for purchase at their Web site.

Read Information Management’s recent in-depth article on turning green into gold here.

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