Adoption of eco-friendly computing is fast emerging as a priority for technology decision-makers. A new report by independent market analyst Datamonitor predicts a surge in CIO interest and vendor initiatives in the green IT space. It reveals that tighter regulatory measures and advances in technology are feeding renewed interest in green IT. More than 75 percent of respondent firms considered eco-friendly computing as an important element in their IT strategy, while a further 15 percent rated it as their top IT priority.

One in five firms have incorporated the green IT agenda in their business strategy with a further third set to do so within the next two years. IT organizations today face the dual challenge of shrinking budgets and sprawling infrastructure footprints. In addition, regulations around data privacy and electronic waste disposal are getting tighter by the year. It is against this backdrop that a majority of enterprises are beginning to realize the full potential of eco-friendly computing practices – significant cost savings, increased flexibility in managing IT resources and compliance with environmental regulations.


Virtualization technologies have come to be regarded as being synonymous with green – offering both significant cost savings and reductions in enterprise carbon footprints. Server and storage virtualization technologies have matured over the last two to three years, to the extent that one in three companies with a green IT strategy in place already makes use of these technologies.


Enterprises are embracing a lifecycle approach to retirement and disposal of IT hardware assets, leading to significant benefits in terms of cost savings and mitigated legal risks. Hardware refreshes are planned based on energy efficiency and components are disposed of in a safe manner - more than two-thirds of enterprises have a formal program in place to recycle their IT assets.


IT vendors are forging the path ahead for green IT adoption, with all major players announcing corporate initiatives in eco-friendly computing. As a result, innovations across the design, manufacturing and service realms are beginning to impact the user world in a big way. Light-emitting diode (LED) and solid state disk (SSD) technologies are already hitting the mainstream, and so is the software as a service mode of application delivery, which exploits shared infrastructure.


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