Adoption of eco-friendly computing is fast emerging as a priority for technology decision-makers. A new report by independent market analyst Datamonitor predicts a surge in CIO interest and vendor initiatives in the green IT space. It reveals that tighter regulatory measures and advances in technology are feeding renewed interest in green IT. More than 75 percent of respondent firms considered eco-friendly computing as an important element in their IT strategy, while a further 15 percent rated it as their top IT priority.

One in five firms have incorporated the green IT agenda in their business strategy with a further third set to do so within the next two years. IT organizations today face the dual challenge of shrinking budgets and sprawling infrastructure footprints. In addition, regulations around data privacy and electronic waste disposal are getting tighter by the year. It is against this backdrop that a majority of enterprises are beginning to realize the full potential of eco-friendly computing practices – significant cost savings, increased flexibility in managing IT resources and compliance with environmental regulations.

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