Spending on greener data centers will experience rapid growth over the next five years, a new report predicts, increasing from $7.5 billion in global revenue to $41.4 billion by 2015.

The report by Pike Research, a Boulder, Colo., research firm specializing in green technology, says while energy efficiency has not traditionally been a concern of IT departments, it is now a fundamental consideration when building new data centers or investing in new equipment.

“Cost of energy has seldom been a concern for IT departments in the past,” Eric Woods, an analyst with Pike Research, said in a statement. “There was little incentive to invest in energy efficiency improvements. But as data center energy costs become more visible, the financial benefits of moving to a greener mode of operation are being recognized by CEOs, CFOs and CIOs.”

Woods added that the interest in greener data centers is also connected to a broader transformation taking place in the data center, including such technological innovations as virtualization, dynamic load management capabilities and more powerful and efficient servers. Dramatic innovations in the building of data centers to increase energy efficiency and utilization, as well as breakthroughs in such core components as cooling systems, have also driven the market.

Pike estimates that power and cooling infrastructure solutions will be the largest portion of the green data center market opportunity over the next five years, representing 46% of revenue.  Energy efficient IT equipment will be the second largest category with 41% of the market, and monitoring and management systems will follow with 14% of total revenue.


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