(Bloomberg) -- Google’s new cloud chief Diane Greene had unsettling news for employees at an internal sales meeting this month in Las Vegas: They weren’t taking corporate customers seriously enough and needed to sell harder, be hungrier and less complacent.

That was an unusual message at Google, which typically venerates technology over sales and marketing. But it was a necessary one. Google is third in cloud computing, an increasingly popular way for companies to run their IT operations. That’s a $20 billion-a-year business forecast to grow 35 percent over the next year, according to Gartner Inc.

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