Google today unveiled Project Brillo, which helps developers to build applications for the Internet of Things. The move, announced at the Google I/O conference in San Francisco, counters similar developments under way at Apple, Microsoft, Oracle and other companies that want to ease connections and boost communications between a new generation of IP (Internet protocol) devices.

"Brillo extends the Android platform to all your connected devices, so they are easy to set up and work seamlessly with each other and your smartphone," according to teaser text from Google.

Brillo will work closely with another new technolgy called Weave -- which is designed to ease communications between devices. Brillo targets audiences, Google indicated:

1. Device Makers (a.k.a. OEMs/original equipment manufacturers): Google says Brillo will allow OEMs to "Build devices quickly and securely, without having to worry about software updates. For other operating systems, just add a compatibility library to connect with Brillo devices over Weave."

2. App Developers: Google claims Brillo will "Extend the reach of...apps to the physical world. Build one app to control multiple devices in the home and work environments, leveraging Google services such as voice actions.

3. Users: Google says end-user will have confidence that their "connected devices will work with each other, and work with your phone. Automatic setup and easy-to-use sharing is built-in."

While intriguing, Google will need to clarify how Project Brillo and Weave either work with or compete with NEST -- the smart device platform that Google also owns. Moreover, Google must compete against such giants at Oracle (which promotes Java and other technologies for IoT), Apple (which has a range of IoT initiatives including iBeacons and HomeKit developer tools) and Microsoft.

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