(Bloomberg) -- Companies like Google and Facebook Inc. risk new regulatory curbs as the European Union considers ways to limit how technology giants’ bargaining power and control of vast amounts of data may hurt competitors and customers.

Heralding tougher scrutiny of search engines, social media and app stores, the European Commission warned that so-called online platforms may no longer avoid rules that govern other industries such as telecommunications and broadcasters, according to a draft document circulated this week and obtained by Bloomberg.

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