Google Inc., the world’s largest online advertiser, is experimenting with ways for websites to generate income without showing ads.
The Web-search provider is testing a new service called Contributor that lets U.S. Web surfers pay monthly subscriptions so they don’t have to see ads, Google said on its website today. Initial partners, which share revenue with Google, include technology news service Mashable Inc. and satire website Onion Inc. Google is sending out invitations for the feature, which will charge consumers $1 to $3 a month.
“Today’s Internet is mostly funded by advertising,” Google said. “But what if there were a way to directly support the people who create the sites you visit each day?”
Google is expanding beyond digital ads sprinkled throughout its Web properties and other websites as it looks to keep pace with the changing tastes of users and publishers. Earlier this month, the company’s YouTube video service announced a new subscription-based feature that would let users get music without having to see ads.
Andrea Faville, a spokeswoman for Mountain View, California-based Google, said 10 sites are testing the service.
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