(Bloomberg Gadfly) -- If horror-film villain Freddy Krueger had threatened terror for nine movies but never followed through with evil acts, eventually movie-goers would have stopped being scared of him.

Google is at risk of becoming that neutered Freddy Krueger.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access