According to published reports, the year ahead will see CIO's shift their focus from IT-enabled process improvement to alignment with business, business continuity and risk management. These same priorities were also expressed at a recent GoldenGate Software Customer Advisory Board meeting held at the St Regis Hotel, San Francisco, CA. GoldenGate's Customer Advisory Board members represent a wide range of vertical industries. Members included designates from Bank of America, Mayo Foundation, Overstock.com, Sabre Holdings, US Bank and Visa who discussed their IT priorities including how to better manage and leverage their transactional data. The overriding theme of the meeting was how a business can unlock the value of transactional data for competitive advantage. IT executives recognize that their customer satisfaction and loyalty are closely tied to how they manage and leverage their data. Lack of continuous access to data can negatively impact the overall customer experience. System availability and access to the data is no longer a competitive differentiator but a requirement for conducting business.

Sam Peterson, CIO of Overstock.com, who attended the Board meeting explained, "Ultimately, effectively leveraging and managing data is the #1 IT concern for any organization that conducts business online. With a clear, accurate understanding of the customer, we can give them the right information at the right time which directly impacts satisfaction levels and essentially revenue and growth. In fact, the effective management of all customer transactions is a universal need across all industry verticals," added Peterson. "You must also consider the speed at which you can unlock the value of this very important data."

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