October 23, 2009 – IDC’s latest research reveals that the competitive value of business analytics is increasing in the Asia/Pacific region. CIOs, with a point to prove in terms of delivering quick ROI and value to their businesses, are considering investments in this area to help address some of the challenges that they face while operating in today’s uncertain economic environment.
With so much invested in capturing and storing data, Philip Carter, associate practice director for IDC's Business Analytics practice in Asia/Pacific believes that organizations need to look to analytics to navigate rough markets in the current economy. “Moving forward, companies need to start developing this data into real 'intelligence' by offering it to a broader spectrum of users, as well as leveraging forward-looking predictive analytics to drive competitive advantage in the market where there is a potential recovery in the short-term,” Carter said in a statement.
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