January 9, 2008 Glitnir bank selected Siperian Inc.s Siperian MDM Hub to create an integrated, unified view of customers, products and relationships.
Siperians master data management (MDM) platform will be used across lines of business and front and back office systems. Glitnirs approach will consolidate business applications, data warehouses and MDM into a single, enterprise architecture.
Siperian MDM Hub will synchronize a variety of systems including accounting, risk management and customer relationship management to create a single reference database for master data. As a result, Glitnir will be able to support strategic initiatives in sales, marketing, risk management and product development while giving business users access to complete views of business data.
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