March 23, 2012 – Although more enterprises are using hashtags and wall posts than ever before, most are lacking the enterprise tools and internal governance policies to fully harness social media data, according to a new survey from CompTIA.

The report from the non-profit IT trade association, entitled “Social Business: Trends and Opportunities,” surveyed 400 IT and business executives at various U.S. industries in January 2012. For the survey, CompTIA broke “social tools” down into two categories: social media, like the use of public networking sites such as Facebook, Twitter and LinkedIn; and social enterprise tools, those internal solutions that may be tied into an enterprise communications strategy or CRM system.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access