March 23, 2012 – Although more enterprises are using hashtags and wall posts than ever before, most are lacking the enterprise tools and internal governance policies to fully harness social media data, according to a new survey from CompTIA.
The report from the non-profit IT trade association, entitled “Social Business: Trends and Opportunities,” surveyed 400 IT and business executives at various U.S. industries in January 2012. For the survey, CompTIA broke “social tools” down into two categories: social media, like the use of public networking sites such as Facebook, Twitter and LinkedIn; and social enterprise tools, those internal solutions that may be tied into an enterprise communications strategy or CRM system.
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