Claudia would like to thank Andrew Manby from Ascential Solutions for his helpful input to this column.

Regulatory compliance. Single view of the customer. Business performance management. Supply chain optimization. What do these strategic initiatives have in common? They all require integrated, accurate, reliable and, most importantly, timely data. IT's job is to guarantee a consistent and available supply of this data; but to do that, IT must also understand its technological limitations and the true nature of the business problems being resolved.

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