(Bloomberg) -- General Electric Co. is developing software operations in each of its business lines with the goal of building a $15 billion franchise under Chief Executive Officer Jeffrey Immelt’s plan to create a “digital industrial” company.

“We are a company that invests in broad industrial transitions, and they don’t come much bigger than the full application of data and analytics to machines and systems,’’ Immelt said in a shareholder letter released Monday. “Our digital industrial capabilities will expand our growth rate, improve our margins and bring us closer to our customers.’’

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