(Bloomberg) -- General Electric Co. is on track to triple the size of its software business by 2020. If you ask GE’s finance chief, that may be just the beginning.

The digital operations may generate $15 billion in sales by the end of the decade, potentially making GE one of the largest software companies in the world, Chief Financial Officer Jeff Bornstein said in an interview at the company’s software center in San Ramon, California. The company is investing more than $1 billion this year and hiring aggressively to capture more of a market that may surpass $225 billion by 2020, he said.

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