November 4, 2009 – Market research firm Gartner Inc. is recommending technology and service providers aim marketing campaigns at chief financial officers and strategic business unit leaders next year, based the results of a new report.

Industry vertical market IT spending will contract by 6.8 percent in 2009, according the report “Dataquest Alert: Forecast, IT Spending in Industries, Worldwide, 3Q09 Update”. Analysts are predicting the market to turn around in 2010, however, with growth of 2.3 percent.

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