Understanding an organization's business objectives and metrics is the essential cornerstone on which to build a successful business intelligence (BI) initiative, but too many organizations risk failure by focusing too much on the technology, according to Gartner, Inc."Through 2009, overcoming complex organizational dynamics and having the skills to use business intelligence more broadly will become the most significant challenge to the success of business intelligence initiatives and implementations," said Betsy Burton, vice president and distinguished analyst at Gartner. "Best in class organizations focus on business objectives and use a business-driven approach to define and scope their people, process, application, technology and/or services strategy."

Business intelligence is more than just information dissemination - reporting, query and online analytical processing - for senior managers to make decisions. It is about driving broad business impact, positive change and higher performance across a diverse group of people, and supporting the processes, applications, organization and technology to make that possible.

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